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This site provides reports of due-diligence research and analysis carried out by Ankit Gupta on issues of public interest

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Market and marketing is an effort to attract people, this involves management of views and beliefs held by people. As our society evolves so do the marketing efforts. Today, everyone including businesses and individuals are using concepts that were previously developed for marketing purposes for not only business but also for non-business activities. The same concepts, which are used by trustworthy business leaders are also being used by every dick, tom and harry to gain trust of unsuspecting individuals and the layman / laywoman. However, trustworthy business leaders use these concepts for gaining and maintaining long term trust and loyalty of their customers and clients and therefore also focus on delivering the promises made in their marketing communications. But, less trustworthy businesses and individuals do not focus on delivering these promises with the same rigour. They also know this and therefore they are able to fool people only a handful of the time, unfortunately, this is enough for them to take unfair advantage or exploit their targeted victims.This site is an effort from my side to make you aware of certain individuals or businesses so that you do not fall victim to such unscrupulous people and businesses. In doing so, I carry on my own research and present certain facts and insights in the following pages.

Pooja Tomar | Gayatri Shrivastava | Mithlesh Pal

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Last Updated: 30-05-2025 IST

Sources: None

Public Key: 5F0A7C59DA493504 on https://pgp.mit.edu/

Licences: This work is licensed under Attribution-NonCommercial-NoDerivatives 4.0 International and is owned by Ankit Gupta

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